The Boulder crew at America's Red Fox store on Boulder's famed Pearl Street Mall. 



Jim Wagner — Managing Director, Red Fox North America

Jim has traveled all over the world, hiking and climbing many of its highest peaks and remote corners. He’s been an invisible hand designing products for many of the best known outdoor brands in the world, but now focuses on Red Fox.

According to Jim, the United States is ready for a company like Red Fox. “Marketing gimmicks and frills-loaded products overwhelm today’s outdoor consumers,” Wagner explained. “Red Fox offers a no-nonsense alternative to the hype. Designed for absolute efficiency, our products withstand the most radical temperatures and weather changes in the most extreme environments. It’s as simple as that.”

Ellen Wagner — Human Resources & Finance Manager

Ellen developed her love for the outdoors and adventure growing up in upstate New York, but has called Colorado home for many years. She’s equally comfortable on a steep ski run, a rocky trail, a mountain bike or a kayak. She brings the talent to Red Fox as HR director, and keeps an eye on the dollars and sense!